A circular logo with a black border, gold background, and a white stylized leaf or plant illustration in the center.

thriving in the space between

My favorite projects are for people and brands who aren’t small ~ but aren’t big, who are deeply personal and incredibly professional, who love the clean and balanced look ~ but also find themselves drawn to the organic, textured, human-made design.

my design process

A man and woman sitting outdoors at a small wooden table, smiling and looking at each other. They are in a cozy setting with a stone wall and wooden paneling background, near a plant on the table.
Several sheets of paper contain handwritten sketches, symbols, and the text 'Casa Zaldana' written in stylized font. Some notes include various shapes, lines, and annotations.
The image features a pattern with the text 'Casa Zaldaña' written in various fonts and styles repeated all over. The background colors include shades of brown, tan, and muted red. There are also icons resembling a stylized flower inside squares and circles, with some icons in metallic or gold tones.
Book cover with the title 'Casa Zaldāña' in cursive font on a brown background.
digitize

I then bring these ideas into the computer to continue exploring and develop the branding package.

finalize

After several rounds of review, I wrap it all up ~ providing everything you need to succeed.

explore

I begin designing by exploring multiple ideas on paper ~ narrowing it down to a few options.

learn

To start, I learn all about you, your brand or business, and what you envision for your project.

You are the hero of your story, and I ensure your voice is heard with each step.

view my best projects